Defining Shenton Group’s Marketing Foundations
The Challenge
Shenton Group, the UK’s leading technical experts in Standby Power, Uninterruptible Power Supplies and Combined Heat and Power Systems, wanted to build a Brand and Marketing strategy that would focus the efforts of its growing in-house Marketing team and deliver more for the business.
The Work
I initially worked with Shenton Group on a project to develop its Brand Positioning before creating a Marketing Strategy for the year ahead. Through workshop sessions, we gained a deep understanding of the business and what makes it different. From there I defined its brand proposition and distinctive, ownable key messages.
With those fundamentals in place, I developed a Marketing Strategy with clear objectives, overarching strategies and actionable tactics. By using the Marketing funnel as the core framework, the team is now set up to deliver the right message in the right channel to the right audiences.
Today, I provide ongoing Marketing leadership within the business and mentor the in-house Brand Manager. Acting as sounding board, mentor and day-to-day support, we’ve ensured that the upfront work lands and makes an impact.
The Outcome
Clear Brand Positioning and Comms Pillars that can be applied across all channels.
An actionable Marketing Strategy with clear objectives and measures.
A confident in-house Marketing team with clear direction and focus.
“Working with Rebecca has been fantastic. She approaches marketing in a logical and pragmatic way whilst challenging the status quo. Her initial deep dive into the brand and subsequent findings and recommendations are invaluable and leave you with a clear plan of action.”
Curtis Meek, CEO, Shenton Group
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